TOP
Project: Vote Different
Client: The Opportunities Party
Role: Planner / Creative Director / Writer
TOP - 0800 Jacinda
John Tamihere promises an 0800 number he can't deliver. Why? Because TOP got it first. Guerrilla marketing at its finest, this put TOP back in the polls for the first time in nearly three years. And only cost a little over $80.
TOP - Cannabis / 15 Seconds
The Party's position on Cannabis in 15 seconds. Made for presentation, email, YouTube PreRoll, and Facebook.
TOP - Donate / 15 Seconds
Donate in 15 seconds. Made for presentation, email, YouTube PreRoll, and Facebook.
TOP - UBI / 15 Seconds
The Party's position on Housing in 15 seconds. Made for presentation, email, YouTube PreRoll, and Facebook.
TOP - Banks
TOP needed an idea that would allow the party to deploy a social video presence on topical issues quickly, at a minimum of expense. This format, borrowed from comedy duo Smith and Jones, allowed for a single location shoot and the barest attention in post. The art to these videos lies in the script and the performance. My credits here as CD, writer, and co-director with one of my long-time collaborators, James Manttan.
TOP - The Wasted Vote
TOP needed an idea that would allow the party to deploy a social video presence on topical issues quickly, at a minimum of expense. This format, borrowed from comedy duo Smith and Jones, allowed for a single location shoot and the barest attention in post. The art to these videos lies in the script and the performance. My credits here as CD, writer, and co-director with one of my long-time collaborators, James Manttan.
TOP - Housing
TOP needed an idea that would allow the party to deploy a social video presence on topical issues quickly, at a minimum of expense. This format, borrowed from comedy duo Smith and Jones, allowed for a single location shoot and the barest attention in post. The art to these videos lies in the script and the performance. My credits here as CD, writer, and co-director with one of my long-time collaborators, James Manttan.
TOP - Policy in a Minute / Housing
The Policy in a MInute videos are exactly that. Short videos that outline a whole policy position. I wrote and directed ten of them - this one's on Housing.
TOP - Manifesto Video
This video was created for the Party's brand relaunch on October 3, 2019, and is still used as its Manifesto Video.
TOP - Environment / 15 Seconds
The Party's position on the Environment in 15 seconds. Made for presentation, email, YouTube PreRoll, and Facebook.
TOP - Housing / 15 Seconds
The Party's position on Housing in 15 seconds. Made for presentation, email, YouTube PreRoll, and Facebook.
TOP - Tax
TOP needed an idea that would allow the party to deploy a social video presence on topical issues quickly, at a minimum of expense. This format, borrowed from comedy duo Smith and Jones, allowed for a single location shoot and the barest attention in post. The art to these videos lies in the script and the performance. My credits here as CD, writer, and co-director with one of my long-time collaborators, James Manttan.
TOP - Cannabis
TOP needed an idea that would allow the party to deploy a social video presence on topical issues quickly, at a minimum of expense. This format, borrowed from comedy duo Smith and Jones, allowed for a single location shoot and the barest attention in post. The art to these videos lies in the script and the performance. My credits here as CD, writer, and co-director with one of my long-time collaborators, James Manttan.
TOP - Water Bottlers
TOP needed an idea that would allow the party to deploy a social video presence on topical issues quickly, at a minimum of expense. This format, borrowed from comedy duo Smith and Jones, allowed for a single location shoot and the barest attention in post. The art to these videos lies in the script and the performance. My credits here as CD, writer, and co-director with one of my long-time collaborators, James Manttan.
TOP - Policy in a Minute / Cannabis
The Policy in a MInute videos are exactly that. Short videos that outline a whole policy position. I wrote and directed ten of them - this one's on Cannabis.
TOP Rebrand Launch Event - Facebook
Facebook promotional video for TOP's brand launch.
